Why Should I Do A Digital Marketing course?

As a Digital Marketing Education firm, we’ve been asked this question ‘why should I do a digital marketing course?’ 100s of times. Depending upon the profile of the person who’s asking this question, there are number of variations of this question:

• I am a marketing professional, how can digital marketing help me grow in my career?
• I am an entrepreneur, will I be able to grow my business through digital marketing?
• I am a sales professional, will digital marketing skills be relevant for me?
• I am a student, can I build a rewarding career in digital marketing industry?
• I am already into digital marketing, can I accelerate my career growth if I expand my skill set?
• I am a business head, should I learn digital marketing myself?
• I am an IT professional, is digital marketing profile relevant to me?
• I am an HR professional, is digital marketing relevant for me as well?

Since 2009, we’ve trained over 12,000 people from 6000+ organizations across 24 countries through 700+ digital marketing training programs. As a part of registration process, we profile all of our course participants. To help you visualize the kind of people who learn digital marketing, we are sharing with you distribution of our digital marketing course participants based on their years of experience and their profiles:

While there are number of fundamental reasons why there’s an ever-increasing growth in number or people opting for a digital marketing course, the benefits of digital marketing course vary based on the profile of a participant. Let’s review both these sides in detail.

Fundamental Reasons for growing demand of Digital Marketing Courses

Digital media user adoption growth: There’s an explosion in terms of number of people joining various digital media such as Facebook, LinkedIn. According to Internet World Stats, over 40% of world’s population (i.e. 3.3 billion people) today has Internet connection. It was less than 1% in 1995. Moreover, the amount of time spent on digital media is also growing. Interestingly, around 50% of this Internet user .

• Digital Marketing spend growth: According to a report by GroupM, digital advertising will account for 12.7% of all ad spending in 2016. In 2015, digital advertising accounted for 9.9% of total advertising budget.
• Talent gap for skilled digital marketing professionals: Given the evolving nature of this medium and industry, academic institutions can’t take care of digital marketing skill building needs. This has created an ever-increasing gap between demand and supply of skilled digital marketing people at entry-level positions.
• Rate of change in digital marketing industry: Since digital media channels change so often, there’s a constant need of skill up gradation for people who are already into this industry.
• Growth of Internet-based businesses: Due to lower entry barrier, Internet based startups are exploding globally. This has placed additional pressure to produce digital marketing talent.